By Susan Ghalili The COVID-19 pandemic has actually put a spotlight on the significant role life insurance plays in the cycle of life, in addition to the importance of updating the sales design to endure remarkable disturbances to the methods
the industry normally operates. The current scenario has actually emphasized the fact that the future is unpredictable. This is one of the primary motorists behind why individuals buy life insurance– to hedge against some of that unpredictability. For suppliers, the pandemic has actually not changed goals and objectives, and many suppliers are still working to meet aggressive sales targets. For consumers, the uncertainty surrounding the pandemic, related to both health and monetary well-being, has actually prompted them to assess their own preparedness and has actually made life insurance more top-of-mind. As an industry, we should continue to look forward and find ingenious methods to work together to meet consumer needs, particularly under difficult scenarios. Central to this improvement is updating the acquiring process for consumers. While we have seen an uptick in the number of individuals thinking about acquiring life insurance throughout the pandemic, social distancing and precaution have made conventional steps in the sales process not practical, if not
the in-person paramedical tests regularly needed to complete many applications. Advertisement We understand that in order to serve our customers well, the life insurance industry should accelerate improvement and simplify the buying experience to end up being more customized and customer-centric.
Success will lie in utilizing technology at all points in the journey. This consists of new methods to access individual health information and connecting the application process digitally, getting rid of time and documentation. By tapping alternative sources of information, particularly electronic health records, the underwriting time for some customers has actually been minimized from weeks to– in some circumstances– just minutes. Strategic partnerships also take advantage of HIPAA-compliant technology that puts the consumer in control of the data they show the insurer. In most cases, the information the insurer gets is sufficient for an underwriting evaluation and does not require additional paperwork or a participating in doctor declaration.
The role of agents will be ever-critical as COVID-19 more advances digitization in the life insurance industry. As partnerships with tech partners end up being more prevalent, open communication in between insurers and agents will be essential to resolving the obstacles presented by COVID-19 and shifts in consumer behavior. At its core, life insurance is deeply individual and while advances in technology are definitely advantageous for everyone, the individual connections, guidance and assurances that agents can bring are invaluable to many customers.
While the pandemic has actually added seriousness to digitization efforts, this improvement has actually always been critical for the industry to keep pace with consumers. COVID-19 will continue to change our world and the life insurance industry in particular, as it has actually set the stage for continued innovation. With the assistance of similar distribution partners, we will start to see favorable shifts for customers and insurers alike. Above all, it is essential to remain concentrated on providing critical services and services to customers and adapting underwriting guidelines appropriately and properly.
These times have challenged us all, however as an industry we have reacted, and I have no doubt we will come out of this stronger and more fortified. By constantly updating processes, developing trust with consumers on the frontline, and recognizing ingenious partnerships, the industry will remain in a position to support our customers as we help them plan, safeguard and prepare– for whatever follows.
Susan Ghalili is vice president and primary underwriter for John Hancock Insurance Coverage, where she has duty for managing all aspects of the underwriting operations and run the risk of management to include managing impacts to death and morbidity results. Susan may be contacted at [email protected].
© Entire contents copyright 2020 by InsuranceNewsNet.com Inc. All rights booked. No part of this short article may be reprinted without the expressed written approval from InsuranceNewsNet.com.